SEO stands for Search Engine Optimization. It is the practice of optimizing websites to improve their visibility and rankings in search engine results pages (SERPs). The goal is to attract more organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.

SEO is important because it helps businesses increase their online visibility, drive more relevant traffic to their websites, and ultimately achieve higher conversion rates. It also enhances brand credibility and authority in the digital marketplace.

There are three main types of SEO:

1. On-Page SEO: Optimizing individual web pages with relevant content, keywords, meta tags, and other elements to improve their search engine rankings.
2. Of-Page SEO: Activities done outside of the website to enhance its authority, such as link building, social media marketing, and influencer outreach.
3. Technical SEO: Improving website infrastructure and performance to ensure it meets search engine guidelines and enhances user experience.

SEO results vary depending on various factors such as competition, industry, and the effectiveness of SEO strategies. Generally, noticeable improvements in rankings and traffic can take anywhere from a few months to over a year.

Keywords are specific words or phrases that users type into search engines to find relevant information. In SEO, keyword Solutions involves identifying and targeting keywords that potential customers are likely to use when searching for products or services.